Why corporate events are the perfect way to strengthen your brand messaging
In today's competitive business landscape, establishing a strong brand identity, both internally and externally, is paramount to success. Corporate events (such as our company awards ceremonies) provide an excellent opportunity to reinforce your company's brand and create lasting impressions among clients, partners, and employees.
As a corporate events and activities agency, we are able to advise you on activities that embody your corporate values or help you get particular branding messages across. Whether you want to reinforce the importance of teamwork, demonstrate the power of collaboration, or even get delegates to paint a giant company logo, we have the equipment and ideas you need.
When it comes to branding and corporate events, here are some tips for organisations.
1. Consistency is key
Consistency is the foundation of successful branding. It reinforces brand recognition and creates a cohesive and professional impression. Even simple things like getting all your presenters to use the same presentation format will create an event that feels cohesive.
2. Themes
Effective branding goes beyond mere visuals; it extends to the overall design and ambiance of your event. We can help you align the event’s theme and atmosphere with your brand's values and personality. For instance, if your company promotes innovation and creativity, we can provide activities that showcase this to inspires attendees and help you communicate a clear message.
3. Engage the senses
Engaging multiple senses at your corporate event is a powerful way to leave a lasting impression. If your brand represents luxury and elegance, for example, you might want to emulate this with some wine tasting or luxury chocolate making.
If your vibe is relaxed and informal, we can recommend a board game night or even some yoga.
4. Leverage Social Media
Incorporating social media into your company’s event amplifies your brand's reach and engagement. We recommend creating a unique event hashtag that aligns with your brand and encourage attendees to share their experiences on social media platforms. Consider a selfie station - this not only gives you user-generated content, but also allows attendees to become brand ambassadors by sharing their event experiences with their online networks. PR walls with professional photography work well, too. People are likely to want to post their red-carpet moment where they look great on social media.
5. Post-Event Follow-Up
The branding journey doesn't end with the conclusion of the corporate event. We recommend following up with attendees through personalised emails, thank-you notes, or small branded gifts. This demonstrates your company's commitment to building relationships and leaves a lasting impression. Additionally, use post-event surveys to gather feedback and assess attendee satisfaction. Their insights can help refine your future branding and event strategies.
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Whatever message your event needs to deliver, we’re convinced we have the flexibility and choice of activities and entertainment to bring it to life for your attendees.
If you’re looking to plan future corporate events (the Christmas party perhaps? No, we’re not joking, we’re taking bookings now), don’t hesitate to get in touch on 01189 402588 / events@tag-events.com.